Who is Rylee + Cru? Quincy Mae? & Noralee?

As soon as I knew I was opening a brick and mortar store I knew I had to have Rylee + Cru. This brand has always been in my mind the cutest in modern children's wear. But they are so much more than just a clothing brand! So what and who is Rylee + Cru?

A children’s line founded by illustrator Kelli Larson and inspired by her own little ones. Rylee + Cru merges art and imagination, offering unique clothing for the modern child and mom.

The brand Rylee + Cru is only one of of their amazing brands. They also have Quincy Mae: known for their amazing baby wear, newborn essential and style. && Noralee: Their formal wear line. With the best Mommy + Me matching sets, the clothes in this line are perfect for family photos or special occasions.

Family and community are the heart of everything at Rylee + Cru and our desire is to build brands that meet you and your children at every moment in life - both big and small. Whether that's the tender moment of coming home from the hospital wearing Quincy Mae, learning to ride a bicycle wearing Play, braving the first day of school in a Rylee + Cru outfit or celebrating a wedding wearing Noralee, we want to walk with your family through it all and as we continue to grow, we hope you'll grow with us. Thank you for being part of our family. - From Kelli

Clothes for Life

At Rylee + Cru Collective, we're intentional about crafting clothing that's both ridiculously cute and resoundingly fierce - in personality and longevity.

Lots to Love

The Collective's approach is one of passion for people and transparency in production. Our garments are ethically made and give back with every purchase.

The Rylee + Cru Foundation: A History of Giving

Since the Inception of Rylee + Cru, there has always been a desire to use the brand to promote good and find a way to give back to different communities, both on a local and national level.

By following their passion for philanthropy and hearts for others, the Rylee + Cru Collective founders, Kevin Murray and Kelli Larson, created and founded The Rylee + Cru Foundation in 2017.

Our foundation is rooted in the idea of philanthro-capitalism meaning, business has the ability to create support and financial resources for those in need and that we can be better neighbors and citizens through taking action. Because of you, we are able to give back.

Our Sourcing & Production Values

At Rylee + Cru Collective, we're intentional about every step of the journey—from sourcing high-quality materials to ensuring ethical production practices. We believe in crafting pieces that are not only effortlessly stylish but also built to last, with care and respect for the people who make them and the planet we all share.

Ethical Sourcing & Transparency

At Rylee + Cru Collective, we’re passionate about people and committed to transparency in production. We work closely with our on-the-ground merchandising team, who regularly check in with our factories and stay in constant contact with us about sourcing. These personal relationships are important to us, and we make frequent visits to ensure everything is made to the highest standards.

All our designs are created in California and made in China, partnering with factories that sign a strict code of conduct prohibiting child labor, forced work, and ensuring fair wages. Our main manufacturing partner, with over 30,000 employees, has been sourcing top-quality brands since 1992 and specializes in children’s apparel. In 2018, the factory that produces our products was recognized by China’s National Federation of Industry and Commerce for outstanding social responsibility.

Certified Social Responsibility

Whenever possible, we prioritize working with WRAP-certified factories, which represent the largest independent certification program for the apparel and footwear sectors. WRAP certification involves a collaborative process focused on ethics and social responsibility, requiring facilities to engage actively in compliance with 12 core principles. This ensures that effective management systems are in place to meet compliance requirements.

Additionally, all our factories are certified by either BCI or BSCI, which aim to improve cotton production globally by addressing its negative impacts. Through these certifications and audits, our factory partners commit to measurable improvements benefiting the environment, farming communities, and the economies of cotton-producing areas. We proudly share this commitment within a global community dedicated to responsible production practices.

Chemical Free Premium Fabrics (one of Tweedle Beedle's FAV!!!)

We only source fabrics that meet a list of Rylee & Cru Collective requirements to be safe, natural, and premium. This means that every piece of fabric that goes into a Rylee & Cru, Quincy Mae, Noralee, or Play garment or accessory must be:

Sustainably made - Ethically made - Made of natural fibers (When possible for Composition) - Made with natural dyes (Whenever Possible) - Free of antimicrobial chemicals - Free of formaldehyde - Free of pesticides - Free of phthalates - Free of PFCs - Free of polyvinyl chloride (PVC) - Free of VOCs

Sustainability Initiatives

All Rylee & Cru Collective packaging (polybags / hangtags) are all recyclable. Since most of the apparel industry contributes to piles of unnecessary trash, packaging is a little thing that makes a huge difference. In an intentional effort to push back against creating waste that we can easily avoid, all of our outer elements protecting the garments can be put straight into your recycling bin at home.

**At Tweedle Beedle if you order from us online, you may get a Noralee re-used bag protecting your purchase. We always reuse plastic and cardboard to be as sustainable as we can be!**

By sourcing only the best cotton and materials we can share with you longer lasting, better washing garments and accessories that aren't disposable. We believe that cherished baby garments should be worn, well-loved, and then shared with others, not thrown away wastefully. This is why as a brand an emphasis is put on producing better quality, and longer lasting, products that live on beyond the initial wear and tear that endearing garments face.